BRAND IDENTITY & COLLATERAL DESIGN - WHAT’S INCLUDED

1:1 Design Consultation

During this consultation, we work with your core brand values to prioritize your unique brand strategy.

Brand Foundation

We’ll help you pinpoint your ideal client, core values and position statement so that we have a clear idea of the brand’s creative direction before jumping into design.

Brand Identity

Once your brand foundation is in place I guide you in sculpting your brand identity so that you speak to the values and aesthetics of your ideal clients. The brand identity will include:

Primary logo
Secondary logo
Wordmark
Submark
Brandmark
It may include: icons and patterns

Your brand identity is a flexible system, not just a single logo – because real-world applications aren't always straightforward.

A primary logo, secondary logo, wordmark, submark and brandmark are each built for a specific context, so whether it's a website header, a social media profile, or embroidered on apparel, your brand always looks intentional. Icons and patterns add even more versatility as your brand grows.

Brand Style Guide

I will put together a brand style guide that will allow you to establish brand cohesion across all consumer touchpoints.

A style guide is the rulebook for your brand — defining exactly how it presents itself across everything you put out into the world. It covers your logo, colors, fonts and more.

With it in place, every touchpoint – your website, social media, proposals – will feel consistent and intentional, building trust and recognition.

Brand Collateral

We’ll then craft custom collateral for your brand so that your clients have a tailored experience and your brand stays cohesive.

Collateral includes:

Business card, letterhead & envelope, notecard design

LinkedIn package – Branding for profile, brand launch graphic/video, two on-brand templates for you to use going forward

Email marketing – Brand launch email blast, one template for going forward