NOT JUST A LOGO

Your brand identity is a flexible system, not just a single logo — because real-world applications aren't always straightforward.

A primary logo, secondary logo, wordmark, brandmark, and submark are each built for a specific context, so whether it's a website header, a social media profile, or embroidered on apparel, your brand always looks intentional. Icons and patterns add even more versatility as your brand grows.

THE PROCESS

1:1 Design Consultation

During this consultation, we work with your core brand values to prioritize your unique brand strategy.

Brand Foundation

We’ll help you pinpoint your ideal client, core values and position statement so that we have a clear idea of the brand’s creative direction before jumping into design.

Brand Identity

Once your brand foundation is in place I guide you in sculpting your brand identity so that you speak to the values and aesthetics of your ideal clients. The brand identity will include:

• Primary Logo

• Secondary logo

• Wordmark

• Submark

• Brandmark

It may include: icons and patterns