Client Spotlight - CST50 Darien
When local businesses evolve and grow, their brand should grow with them. That’s exactly what made my recent collaboration with CST50 Darien such an exciting project.
For more than a decade, CST50 has been a leading destination for fitness in Darien, Connecticut. Since opening in 2013, owner Felice Marcy and her team have built a strong reputation for helping clients achieve their fitness goals through personalized coaching, expert guidance and a supportive community atmosphere.
As CST50 prepared for its move to a new space at The Corbin District, it was the perfect opportunity to refresh the brand and create a cohesive visual identity that reflects where the business is today, and where it's headed next.
Building a Stronger Brand for a Growing Fitness Business
The project began with a brand refresh designed to modernize CST50’s visual presence while staying true to the energy and professionalism that clients have come to know and trust.
From there, I worked closely with Felice and her team to develop a complete suite of creative assets, including:
Updated branding and visual identity elements
A redesigned website focused on user experience and lead generation
Social media graphics to support marketing and community engagement
Custom apparel design for staff and members
Brand assets that create consistency across digital and physical touchpoints
The goal was to ensure that every interaction, from visiting the website to seeing a social media post or wearing branded apparel, felt connected to the same strong, recognizable brand.
Website Design for CST50 Darien
A key component of the project was designing and developing a new website that better represents the CST50 experience.
The new site was built to showcase the studio’s services, introduce prospective clients to the team, and make it easier for visitors to learn about CST50 in Darien. Beyond aesthetics, the website was designed with functionality and growth in mind, providing a streamlined user experience that supports both current and future business goals.
For local businesses, a website is often the first impression potential clients have. Creating a modern, professional online presence helps ensure that the quality of the digital experience matches the quality of the in-person experience.
Supporting Growth Through Social Media & Apparel Design
In addition to the website and branding work, I created a collection of social media graphics that CST50 can use to maintain a consistent presence across its marketing channels.
Social media plays an important role in helping fitness studios connect with their communities, share success stories, promote programs and attract new clients. Establishing a cohesive visual system helps strengthen brand recognition and creates a more polished, professional appearance online.
The project also included apparel design, giving the CST50 team branded merchandise that reinforces the studio’s identity both inside and outside the gym. Thoughtful apparel design helps turn staff members and loyal clients into brand ambassadors while creating a stronger sense of community.
Celebrating the Next Chapter for CST50
Working with local businesses is always rewarding, but there’s something especially meaningful about helping established community organizations prepare for a new phase of growth.
CST50 has been helping Darien residents build strength, confidence and healthier lifestyles for more than ten years. As they move into their new home at The Corbin District, they’re well-positioned to continue serving the community for years to come.
I’m so grateful to Felice and her team for trusting me with their brand and website. It was a pleasure to collaborate on this project, and I’m excited to see what’s next for CST50 Darien.
If you’re a local business looking for branding, website design, social media graphics, or marketing materials that help tell your story and support growth, I’d love to connect.
